Off-White has launched L/AB c/o Off-White, a new label aimed at the next wave of creatives. It arrives for Fall 2026 and takes the house's streetwear down a more accessible road, built around collaboration and experimentation, with the people wearing it expected to remix the pieces their own way.
The idea reaches back to "Laboratory of Fun," the approach behind Off-White's early years. Off-White frames the label as a starting point, the clothes meant to be reworked by whoever puts them on instead of chasing a trend. Its usual reference points stay in place, sport, music and fashion, treated here as raw material for the wearer.
Sportswear anchors the lineup, cut for men and women: fleece, T-shirts, hoodies, tracksuits, sneakers, underwear and some outerwear. Prices start around $45 and top out near $220, the label pitched as a more democratic way into the brand's world
Services Généraux shot the campaign in Berlin, framed around creative scenes in motion. The cast brings together seven names: musicians JT, Glaive and PZ; models Vivian Jenna Wilson, Mazzy Joya and Julez Smith; and creator Jay Guapõ, the kind of emerging faces Off-White says the label exists to back.
L/AB c/o Off-White goes live worldwide today, June 29, on its own website and through a handful of retail partners.
