A$AP Rocky Leads Ray-Ban First Campaign as Creative Director

The Wayfarer Puffer that turned heads at the Met Gala lands in stores today, and Rocky is keeping every frame rooted in Harlem.

The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban

A$AP Rocky’s first Ray-Ban campaign unfolds on 132nd Street, where painters, drummers, and neighborhood kids trade the inflated Wayfarer Puffer frames while he moves from the director’s monitor to the camera mark. It is raw Harlem energy meeting global styling, exactly as the tagline promises: “Rooted in Harlem. Designed for the world.”

The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban

The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban

Ray-Ban named Rocky its inaugural creative director in February, formalizing a longtime partnership built on his eyewear obsession.

His early flex came at the Met Gala and Cannes, where he wore one-of-a-kind Wayfarer Puffers in 18-karat gold studded with diamonds and gemstones.

The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban
The Wayfarer Puffer by A$AP Rocky | Source: Ray-Ban

The retail version keeps the oversized silhouette but trades precious metal for glossy acetate. It drops in red, blue, pink, yellow, green, black, and white, each pair priced at 202 dollars, a playful nod to New York’s 212 area code.

The frames are available now at Ray-Ban flagships and on ray-ban.com, closing the loop between the block that raised Rocky and the worldwide audience he styles.