For Spring Summer 2025, COS taps Adrien Brody to headline its latest campaign—an effortlessly cool pairing that feels both unexpected and entirely fitting. Shot by Karim Sadli at the striking Ravenscourt Hospital in London, a Grade II* listed Art Deco landmark, the campaign sets a distinct mood: modern, refined, and quietly assured.
Brody is joined by a cast that includes Clément Chabernaud, Taemin Park, Badhiel Nyang, Mona Tougaard, Rianne Van Rompaey, and Jiahui Zhang, each bringing their own presence to a collection built on movement and understated luxury.
This season, COS leans into fluidity. Womenswear plays with structure in a way that feels soft yet intentional—cinched waists in light suede, unstructured linen tailoring, and a transitional trench coat with a ribbed collar that offers just the right balance of polish and ease. A delicately draped blouse and the perennial white shirt round out a collection designed to shift seamlessly from day to night. Accessories follow suit, with sculptural silver jewelry, aviator sunglasses, and sleek footwear including suede trainers, ballerinas, and updated loafers.
Menswear takes a similarly unfussy approach, elevating everyday staples with an ease that feels intuitive. Unstructured linen suits, jacquard blazers layered over knit polos, and classic shirts with tie details bring a fresh take to summer dressing. A suede jacket paired with tailored trousers and a ribbed vest speaks to COS’ signature balance of minimalism and quiet luxury. The penny loafer, now reimagined as a mule, finishes the looks with a nonchalant edge.
Adding to the anticipation, COS will debut the collection in an off-schedule runway show in Athens this April. Further details are still under wraps, but the setting alone suggests a moment worth watching.
