Music has always been at the core of AMIRI. For Spring-Summer 2025, Mike Amiri looks to Modern Jazz—not just as a sonic backdrop but as an attitude. The campaign, shot by Drew Vickers, reimagines the golden age of studio photography, capturing musicians in their element: mid-session, mid-thought, mid-creation.
Set in an idealized recording studio, the images nod to jazz legends whose style was as effortless as their craft. There’s a cinematic quality to it all—sun-bleached pastels, stark black-and-whites, a balance of structure and ease. Embroidered tailoring feels lived-in, mid-century leisurewear is elevated with embellishment, and the blurred line between stage presence and behind-the-scenes artistry comes into focus.
The result? A campaign that doesn’t just reference jazz but channels its rhythm, where AMIRI’s signature fusion of California cool and old-school glamour finds a new groove.
