Balenciaga’s newest story is part beach day, part desktop wallpaper, and entirely High Summer 2025.
Balenciaga steps onto a sun‑splashed set with the High Summer 2025 campaign. Roe Ethridge photographs models against the shorelines, marrying postcard blues with the label’s exacting cuts. The result looks less like a trip to the coast and more like a screen saver that decided to dress up.
The clothes lean into ease. Slim jersey dresses skim the body, BB bikinis glint beneath loose shirting, and a sculpted bustier swimsuit offers structure without fuss.
Accessories carry the narrative forward. The Le City returns in khaki canvas, and its raffia‑and‑lambskin sibling, the Le City Basket, nods to boardwalk markets. Newcomer Carrie Bowling Bag sits beside the black Biarritz Tote, ready for departures real or imagined. Footsteps land in calfskin sandals from Balenciaga’s link‑up with Scholl; shoulders relax under the plush Bathrobe Stola; Ski Mask Goggles give the beach a hint of après‑ski mischief.
Balenciaga rounds off the project with a small gesture to devotees: select images can be saved as mobile wallpapers from the brand’s site—a souvenir from a holiday that exists only in pixels.
