BLACKPINK’s Jennie Joins Gentle Monster’s Jewelry World

Gentle Monster has stepped into new territory, unveiling a jewelry-focused lineup and spotlighting BLACKPINK’s Jennie as the face of the campaign. The Korean label—known for its unconventional retail spaces and forward-thinking eyewear—rolls out 10 signature pieces that merge metal frames, chains, and pearls in a sleek, boundary-pushing package. It echoes earlier collections, like Jentle Salon, but takes the concept further with full-length chains and hardware that doubles as bold accessories.

Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025
Jennie BLACKPINK for Gentle Monster 2025

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Jennie’s presence brings added star power. She channels her signature blend of cool attitude and effortless style, tying together the brand’s progressive ethos with her own trendsetting edge. Meanwhile, Gentle Monster continues to expand globally, establishing immersive stores from Los Angeles to Shanghai—each a universe of artful installations and sculptural displays that reflect the brand’s experimental vision. With this new line, they’re proving that eyewear and jewelry can coexist in a single, captivating realm.