Casablanca’s Beach Club 2025 collection is a vivid daydream—a blur of warm skies, shimmering horizons, and fleeting summer memories. Drawing on the brand’s signature codes, the collection reimagines the summer landscape through gradients of deep blues, pinks, and vibrant oranges, capturing the shifting beauty of twilight over the ocean.
For the campaign, photographer Jeremy Soma transports us to Tenerife’s volcanic shores. Known for his striking use of color and subversive imagery, Soma plays with brooding skies and mirrored reflections to create a surreal atmosphere. The rugged black-sand beaches and a vintage Mercedes convertible set against the infinite ocean feel like a modern postcard from an adventure.
The collection itself is all about fluid versatility. Designed to take you from the beach to a dinner party, it includes standout pieces like a ruched, cropped polo paired with tailored shorts, a knit dress worn by model Julia Pacha, and swimwear for both men and women. The restrained palette of blue, aqua, white, and orange ties everything together with effortless sophistication.
Casablanca’s signature elements elevate the capsule. A gradient monogram appears on kaftans, linen shirts, and trousers, while hand-painted silk shirts and scarves evoke the spirit of travel. Crochet separates and even a surfboard adorned with the collection’s motif add playful touches that complete the story. Longtime muse Teo Abihdana returns to the campaign, modeling pieces that feel rooted in both the brand’s heritage and its forward-thinking approach.
The Casablanca Beach Club 2025 collection is now available on casablancaparis.com and at select boutiques worldwide. It’s a capsule that invites you to dream a little, dress a little, and step fully into the season.
