Casablanca’s latest campaign, Can’t Get Enough, captures the easy, sun-drenched energy of Los Angeles while staying true to the brand’s Parisian roots. Under the creative direction of Charaf Tajer, the Spring/Summer 2025 collection taps into early 2000s nostalgia with bold color, sharp tailoring, and an effortless sense of movement.
Shot by Bryce Anderson—known for his signature warm, dynamic imagery—the campaign unfolds against the Parisian skyline at Le Georges, the restaurant atop the Centre Pompidou. The setting might be French, but the mood is all West Coast ease: confident, carefree, and just the right amount of undone.
Casablanca’s signature gradient motif returns this season in a fresh pastel rainbow, while cherry red, candy pink, and deep evergreen take form in knit dresses, leather short-sleeve shirts, and sporty separates. Coordinated knit sets and track suits appear in caramel and chocolate brown, alongside a sharp pinstriped blazer, lace button-down, and a standout pink ostrich leather jacket and pant set—pieces that embody the collection’s fluid, unrestrained approach.
The casting speaks to this attitude: Abby Champion brings an effortless allure, joined by Adèle Aldighieri, Luka Tesic, and Max Tate, all of whom reflect the collection’s sensual, laid-back appeal.
Casablanca’s Spring/Summer 2025 collection is available now on casablancaparis.com and at select boutiques worldwide.
