Mikael Jansson photographs Tilda Swinton, Liu Wen and Lulu Tenney in looks that spotlight the Maisons d’art’s signature craft.
The latest chapter in CHANEL’s Métiers d’art story travels from Paris’s 31 rue Cambon to the misty banks of West Lake in Hangzhou, the very setting of the December 2024 runway. Photographer Mikael Jansson frames the campaign as a quiet conversation between the Coromandel screens in Gabrielle Chanel’s apartment and the lake’s dusk-lit horizon, turning a private reverie into moving pictures.
Ambassadors Tilda Swinton and Liu Wen join model Lulu Tenney to embody that dialogue of eras and continents. Their looks highlight the craft of the Maisons d’art—Lesage, Atelier Montex, Lemarié, Lognon, Massaro, Goossens, Maison Michel, and Paloma—where pleats read like architecture, embroidery resembles painted landscapes, and jewellery sparkles like clustered constellations.
Black dominates the night-minded sequence: a long leather coat fastened with a single Lemarié camellia, and Liu Wen’s pleated satin charmeuse dress edged in floral stitching and an undulating Lognon collar. Evening pieces add a softer glare—a belted satin blouse scattered with velvet lace flowers slips over a Lesage-embroidered vest, while layered Goossens necklaces mix grey, midnight blue and aged gold, mirroring a star-flecked sky.
First light arrives with an ivory silk-satin blouson and matching trousers, their airy pleats orchestrated by Lognon. A black embossed canvas pea coat, its collar stitched by Montex, pairs with patent thigh-high boots set on quilted wedge heels, grounding the narrative in travel.
That traveller spirit threads through two-tone knits and Coromandel-inspired motifs that rethink the classic CHANEL cardigan. Accessories echo the motion: oversized quilted leather travel bags, a patent vanity case, and a sparkling black-tweed take on the new CHANEL 25 bag.
From folding screen to mirrored water, and from dream to silhouette, the campaign maps an imagined passage that keeps the house’s craft—and its restless curiosity—firmly in view.
