Versace sets a confident tone for Spring 2025, enlisting Mert & Marcus to capture a fresh vision that feels both intimate and full of personality. The campaign revolves around real conversations with Donatella Versace, spotlighting the house’s continued drive to make each collection about more than just clothes. This season, it’s about presence and self-assurance.
“I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude,” Donatella Versace said.
The new collection blends easy layering and unexpected combinations, celebrating the pure pleasure of getting dressed. Bold prints collide on jackets and knits, while the signature metal mesh appears on day dresses and skirts to push everyday glamour a step further. The accessories lineup takes a playful turn with the Tag and Kleio bags updated in pastel leathers and eclectic patchwork, complete with whimsical charms that tap into the brand’s joyful spirit.
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Hot on the heels of last year’s much-talked-about collaboration with Dua Lipa, Versace shows no sign of slowing down. The house has also embraced digital innovations in recent seasons, experimenting with augmented reality filters for runway presentations. That willingness to explore—and to make individuality the centerpiece—defines the tone for Spring 2025. It’s about fearlessly mixing it up, finding the sweet spot between glam and ease, and forging a style that feels personal.
