Born in Colombia and raised in France, the designer steers Canada Goose far from the Arctic to test its summer pulse.
Haider Ackermann chose heat-scorched Utah as the stage for his second Snow Goose drop, bringing fifteen friends of the house to Lake Powell for a desert field trip that felt worlds away from Canada Goose’s Arctic roots.
Across the sand, Ackermann’s touch appeared in neat, adaptable details. The visit anchors “Wild Horizon,” the new Snow Goose campaign shot by Willy Vanderperre. Lara Stone’s uniform—a cropped tee, brief shorts, and thigh-high wader boots—forms a stark counterpoint to the down jackets that built the Toronto label’s name. Vanderperre filmed the first chapter too, tracking Ethan Hawke on an Icelandic trek; the fresh images push that story from ice to sun-baked stone.
Snow Goose will not be Ackermann’s only canvas for long. From spring 2026 he will guide Canada Goose’s main line, carrying through the restless spark first shown in his debut fall 2024 capsule.
Born in Colombia and raised in France, Ackermann stepped into the Canada Goose post in 2024 while keeping his role at Tom Ford. Two collections in, his footing feels sure: tough landscapes, pared-back silhouettes, and a flash of neon built for the brightest light. In Utah, the recipe looked right at home.
