Proenza Schouler’s Spring Summer 2025 collection rewrites the brand’s narrative, embracing a more expressive and daring approach to modern style. This season, Jack McCollough and Lazaro Hernandez turn their focus to fashion that commands attention—a departure from the understated codes of the past.
Photographed by Tim Elkaïm and styled by Charlotte Collet, the campaign explores movement, texture, and playful contrasts. Asymmetry takes the lead, with fluid bi-stretch viscose featured across striped tops and dresses. Highlights from the campaign include a black-and-white strapless dress paired with wide-leg pants, styled minimally to showcase its bold yet refined design. A crisp black tailored jacket is paired with a striped high-neck top and light gray trousers, blending structure with subtle rebellion.
Accessories play a defining role, with the white fringed dress styled alongside a sleek carryall bag and sharp slingbacks—offering a perfect balance of practicality and edge. Meanwhile, the understated blue-and-white striped shirt takes on a fresh perspective, styled with an oversized black tote for an effortless daytime look.
The visuals amplify the collection’s ethos, blending structured tailoring with moments of fluidity. From oversized striped shirts casually layered over fringed skirts to tailored pieces reimagined with exaggerated proportions, the designs feel wearable yet refreshingly unconventional.
The SS25 collection is available now at proenzaschouler.com and will soon arrive at the brand’s new flagship at 153 Mercer Street, New York—a fitting venue for a collection that mirrors the city’s vibrant, forward-looking spirit.
