In the mid-’90s, Notorious B.I.G. made Versace’s signature shades a rap-world staple. Today, the brand’s Biggie frames are back, claimed by a new guard of talent. Leading the charge is Sabrina Carpenter, who appears in Versace’s latest campaign with NBA player Alexandre Sarr. The moment comes just after Versace’s Spring/Summer 2024 collection hit Milan’s runway, reaffirming the house’s knack for blending heritage pieces with a next-gen point of view.
“I am thrilled to have Sabrina and Alexandre join our Versace family in their fabulous Biggie glasses. From Notorious BIG to the extraordinary talent of today, the Biggie community are rebels, groundbreakers and champions of the true Versace spirit,” says Donatella Versace.
The campaign, shot by Rosie Marks, spotlights Carpenter’s way of making the frames feel fresh. “I love wearing Biggie sunglasses, they are my go-to accessory for any occasion. They represent so much more than just sunglasses and I am so excited to be a part of this community,” she says.
What began as a nod to a hip-hop icon now extends beyond music. The frames connect an era of fearless style to one in which names like Carpenter and Sarr help define the now. With the Biggies back in rotation, Versace proves that the right piece can cross boundaries—from the ’90s to today—without losing its punch.
They’re available online and in stores, ready to set the tone for anyone bold enough to wear them.
