In the Summer 2025 campaign, Saint Laurent swaps sun for dim rooms where silence shapes the mood.
Saint Laurent’s Summer 2025 campaign stays indoors. Glen Luchford positions Anok Yai, Penelope Ternes, Ella Mccutcheon and Justino Gonzalez in velvet‑lined rooms where satin glints off lacquered tables and shadows notch the corners. Each image reads like a film still caught mid‑scene, pausing on a sleeve’s curve or the way light skims a polished surface.
Anthony Vaccarello treats the setting as a partner in the story: jackets graze the body, trousers pool on the floor, and the cast stands barefoot—a small gesture that tilts the mood inward. No soundtrack, no crowd, only the hush between fabric and skin.
While other houses chase sun‑drenched escapes, Saint Laurent turns the lens on intimacy, showing that suspense can outshine spectacle.
