Pucci’s latest release, the Marmo Spring 2025 campaign, channels a cinematic spirit with Bibi Breslin at its center. Camille Miceli, who joined the house as artistic director in 2021, sets the tone: an homage to Marilyn Monroe’s allure, twisted through a 1970s lens. Shot by Drew Vickers, each frame nods to the brand’s storied print heritage while forging a link to modern style codes. Breslin steps into a role that merges Pucci’s statement patterns with a hint of Old Hollywood, balancing retro references and fresh energy.
Miceli’s vision continues to steer Pucci into a new era—expanding on the label’s pop-ups across Europe and revisiting signature motifs in unexpected ways. The Marmo collection presents these motifs with a refined approach that still acknowledges the house’s legacy of color and swirl. It’s a portrait of Pucci in motion, bridging the past and present with confidence.
