Tiffany & Co. has always been fluent in the language of love, and for Valentine’s Day 2025, the House is turning to the great poets and thinkers of history to express it. Its latest campaign, The Language of Love, pulls from literary icons—Plato, Rumi, Ella Wheeler Wilcox, and Diane Ackerman—to capture the many forms love takes.
The campaign unfolds across New York City, where Tiffany’s signature blue has long been a symbol of romance. Excerpts like Plato’s “The madness of love is the greatest of heaven’s blessings” and Rumi’s “A thousand half-loves must be forsaken to take one whole heart home” serve as the heartbeat of the project, appearing in Tiffany’s digital and print channels, as well as in unexpected places throughout the city.
For nearly two centuries, Tiffany & Co. has been part of the world’s love stories, from engagement rings to anniversary gifts. This Valentine’s Day, the House is reminding us that love isn’t just about grand gestures—it’s about the words that stay with us.
And for those looking to make this Valentine’s Day unforgettable, Tiffany & Co. has curated a selection of its most beloved pieces. The 2025 Valentine’s Day Gift Guide highlights House classics like the sculptural HardWear collection, the sleek and modern T designs, the symbolic Lock pieces, and the timeless Sixteen Stone by Jean Schlumberger. Because while words can express love beautifully, a Tiffany box never fails to make a statement.
The Language of Love launches today across Tiffany & Co.’s platforms, continuing the brand’s legacy of celebrating romance in its purest form.
