With the first signs of spring, fashion inevitably turns its gaze toward warmer days and music-infused afternoons. H&M, perfectly attuned to this rhythm, has enlisted Tyla, FKA twigs, and Caroline Polachek to bring its Spring Summer 2025 collection vividly to life—crafting a festival wardrobe that feels as effortlessly cool as the women it celebrates.
Arriving on March 20th, the collection unfolds like a thoughtfully curated playlist in two complementary chapters. The debut drop dances gracefully between bohemian romance and rock-star bravado. Think Stevie Nicks meets Kate Moss circa Glastonbury, embodying the duality of carefree afternoons and after-dark allure.
“Our inspiration came from the many facets of womanhood—its spontaneity, strength, and gentle nostalgia,” explains Eliana Masgalos, Design Lead at H&M. “We wanted to capture that sense of escape and liberation, referencing vintage elements but with a distinctly fresh perspective.”
The collection skillfully blends past and present, juxtaposing airy sheer blouses and lace-up shirts evocative of the free-spirited ’70s with structured leather jackets and studded blazers that channel contemporary sophistication. Delicate crochet dresses, braided mini skirts, and laser-cut ruffled skirts add texture and dimension, ensuring the pieces feel simultaneously timeless and thoroughly modern.
Accessories further the narrative with a laid-back yet luxurious attitude. Expect slouchy, lace-up shoulder bags, snake-print slippers, statement waist-belts, and sturdy biker boots built for festival terrains. Antique-inspired jewelry, including chunky bangles, tasseled earrings, and resin chokers, bring a tactile richness to the look.
To celebrate the launch, H&M is throwing a vibrant music-meets-fashion festival in Los Angeles on April 9th—fittingly situated in a city synonymous with creativity and glamour. The event promises to encapsulate the energy and flair that define both the collection and the artists who front it.
Ultimately, H&M’s S/S 2025 offering isn’t just a new season of clothes—it’s a celebration of style, music, and modern femininity through the eyes of three uniquely compelling artists. Festival-goers, take note: your spring wardrobe is ready.
