Proenza Schouler’s Fall Winter 2025 collection reworks American classics with a perspective that feels both grounded and forward-thinking. The collection plays with contrast—where the rawness of the outdoors meets the sleekness of urban dressing, a tension the brand has long mastered.
The codes from Spring Summer 2025 carry over, but with a seasonal shift. Stripes morph into plaid, textures become richer, and the silhouettes take on a new ease. Plush jacquards and thick knits set the tone in deep earth tones, electric blues, and bursts of apple green. Corduroy and denim—two workwear staples—are cut with generous proportions, making them feel instantly elevated. Shearling, leather, and soft knits wrap and drape in ways that feel instinctive, designed to move with the body rather than restrict it.
Shape is everything. Outerwear is voluminous yet polished, with draped coats and wide-leg trousers creating a sense of quiet confidence. Flowing pleated dresses and floral silk prints soften the sharper, structured elements. Pleated jersey—a house signature—returns with custom metal hardware details, while handcrafted leather flowers are appliquéd onto silk chiffon, bringing the collection closer to nature.
The accessories strike a balance between form and function. The Days Carryall Tote, a new standout, arrives in optic white and black, while the Silo bag shifts into an exaggerated clutch and crossbody. The Reade Shoulder Bag is introduced with a purpose-driven design, made for everyday wear. Footwear leans into versatility: slouchy leather boots, sculptural pumps, and classic loafers round out the lineup.
Shot by Tim Elkaïm at MANITOGA/The Russel Wright Design Center in upstate New York, the campaign captures models Mica Argañaraz, Julia Nobis, and Binx Walton in a setting that echoes the collection’s spirit—where nature and modernity coexist.
