Courrèges leans into the spirit of connection this Valentine’s Day, unveiling a fresh campaign that underscores the house’s enduring focus on unity. Shot by photographer Stef Mitchell and styled by Marie Chaix, this moment marks the label’s first dedicated Valentine’s story—elevating the idea of closeness with that unmistakable Courrèges flair.
The brand continues its modern trajectory, balancing its iconic futurism with a renewed sense of intimacy. The Valentine’s offering serves up a concise range: a key ring in smooth calf leather bearing the metal AC logo, a zippered coin purse that echoes the same sleek construction, the versatile Holy Bag with magnetic closure and understated hardware, and a silver-tone brass ring set with a zircon—engraved on the inside to reflect the brand’s subtle signature. Each piece is conceived to be worn or held every day, as a nod to small gestures that carry big meaning.
YOU MAY ALSO LIKE: Top Fashion Trends 2025
Beyond the celebration of Valentine’s Day, Courrèges uses this launch to spotlight its deep-rooted value of bringing people together. The combination of fluid design and thoughtful materials speaks directly to a new generation seeking both individuality and a shared sense of belonging. By blending timeless references with current energy, the house reaffirms its position as one of fashion’s most forward-looking players—now, and for every tender moment to come.
