Just when you thought winter couldn’t get any cozier, Jacquemus unveils its latest campaign, “Winter Retreat,” fronted by the ever-rising Alex Consani. The French label invites us into a world where comfort meets chic, redefining holiday essentials with its signature minimalist touch. Captured through the lens of Lisa Jahovic, the campaign encapsulates the serene yet vibrant spirit of a winter escape.
The collection reimagines cold-weather staples. Picture knitted cardigans that feel like a warm embrace and shearling bags that are both functional and fashion-forward. Sticking to a soothing palette of beige, cream, and white, the pieces make layering an effortless art.
Accessories play a starring role. From beanies and scarves to gloves and even a knitted eye mask, each item is crafted with both style and snugness in mind. Iconic Jacquemus bags get a seasonal twist: the Pochette emerges in plush shearling, Le Bisou sports a new chain strap, and the Le Rond bag returns with a shearling trim for that extra touch of luxe.
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Adding a dash of surprise, Jacquemus introduces two collaborations. Teaming up with Trudon, they’ve reimagined the classic “Abd El Kader” candle, now wrapped in a cream hue and infused with notes of fresh mint, lemon, and blackcurrant—a scent that’s both invigorating and comforting. The partnership with Moon Boot brings two standout ski boots: the 1975 faux fur tall boot and the Icon No Lace crafted in mohair, ready to make a statement on and off the slopes.
Rounding out the lineup are whimsical home goods perfect for gifting—or keeping. Think hot water bottles for chilly nights, wooden yo-yos for a nostalgic touch, an XL Mikado game for some friendly competition, and matchsticks that are almost too stylish to strike.
