FENDI has named Bang Chan, leader and member of the K-pop group Stray Kids, as its newest Brand Ambassador. The announcement comes as the Maison celebrates its 100th anniversary, marking a milestone in the intersection of fashion and music.
Christopher Chahn Bahng, better known as Bang Chan, has been a dynamic force in K-pop since his debut with Stray Kids in 2018. Known for his multi-hyphenate artistry—singer, rapper, producer, and composer—Bang Chan has built a reputation for both his creative range and his personal style, making him a fitting addition to FENDI’s family.
The relationship between Bang Chan and the Italian luxury house began last June, when he sat front row at FENDI Men’s Spring/Summer 2025 show in Milan. Since then, he’s incorporated FENDI into his wardrobe with ease, sporting the brand during the Stray Kids’ World Tour <dominATE> and at major events like I-Days Milano and BST Hyde Park. His style—effortlessly blending FENDI’s codes with his own—is proof of his influence, both on stage and off.
“I felt an immediate connection to FENDI with its creative and fun spirit,” Bang Chan shared. “It’s an honor to join the FENDI family during its 100th anniversary year, which makes it even more special.”
To accompany the announcement, Bang Chan appears in visuals wearing a full look from FENDI Men’s Spring/Summer 2025 collection. A striped brown-and-beige knit with a green collar and FENDI Crest patch is layered over a crisp white shirt and striped tie, paired with stitched jacquard shorts and FENDI Force sneakers featuring Selleria craftsmanship. He completes the look with a black Baguette Double and a yellow Peekaboo Soft Small bag, both adorned with playful charms—a nod to the Gen Z flair that defines his style.
With this partnership, FENDI and Bang Chan signal the start of what’s sure to be an exciting collaboration at the crossroads of music, fashion, and cultural influence.
