Cou Cou Intimates is stepping into the Valentine’s Day spotlight with a new drop arriving January 16th, designed to let women define sensuality on their own terms. A favorite of Kendall Jenner and Sabrina Carpenter, the London-based label has built a loyal following for its sustainable, everyday pieces that feel just as good as they look.
“Exemplifying this, the collection was designed with female comfort top of mind: bridging the gap between lingerie and daily underwear,” the brand says. “Comfortable enough for women to do any activity, and beautifully designed to make its wearers feel confident.”
While the Valentine’s Day campaign imagery showcases three new styles, they will become available on different dates: The Corselette (January 23rd) for $62, The Balconette Dress (January 23rd) for $94, and The Butterfly Set (January 30th) for $62 and $32, respectively. A reimagining of the corset, The Corselette is breathable and flexible, hugging your curves with ease. The Balconette Dress is an evolution of Cou Cou’s best-selling Balconette Bra, offering the same support in a slip-style dress that can be worn alone or layered. And the Butterfly Set is a flirty take on the brand’s signature triangle bra and thong, trimmed with soft ruffles in Cherry Red—just in time for February 14th.
Think slinky yet wearable camis, slips, and thongs—now in Cherry Red, White English Rose, French Blue, Black, Midnight Fields, and Blue Fields. These best-selling pieces are restocked and currently available on Cou Cou’s site, offering a glimpse of what the brand does best. From January 16th to 19th, the brand plans to donate a portion of its profits from existing items to The California Fire Foundation. “In addition, they have donated essential items including underwear and basics to It’s Bigger Than Us,” says Cou Cou, reflecting the label’s commitment to giving back.
As for those brand-new Valentine’s Day styles? They’re set to drop on January 23rd and January 30th—so stay tuned.
