Gucci’s Gift Campaign: Featuring Jessica Chastain, Kendall Jenner, Dakota Johnson, and More
Gucci unwraps its new holiday campaign, envisioned by Creative Director Sabato De Sarno, taking us on an evocative journey through four chapters of holiday magic. It’s about the moments we share with family—the kind we’re born into, or the one we choose. Gifts are no longer just things; they become shared experiences, part of the connection that transcends the material.
The campaign is brought to life by a star-studded ensemble of Gucci ambassadors and friends, moving through four distinct chapters that reflect the spirit of the season—from grand reunions to intimate gatherings. Think Jessica Chastain, Solange, Kendall Jenner, Dakota Johnson, and Jannik Sinner, each adding a unique note to the unfolding symphony of festive nostalgia and style.
Chapter 1: Stories from The Savoy
It all starts where Gucci itself was born—London’s The Savoy hotel. A young Guccio Gucci, once a porter here, was inspired by the luxury and elegance of the guests, their finely crafted luggage sparking the idea for a brand that would become synonymous with sophistication and adventure.
“Stories from The Savoy” pays tribute to these origins, with Jessica Chastain and Danielle Pizzorni bringing timeless elegance to the scene, while Kendall Jenner and Ni Ni glide through, each accompanied by iconic pieces like the Bamboo 1947 and Jackie 1961 handbags. This chapter highlights Gucci’s heritage styles—the Horsebit 1953 loafers, Valigeria travel pieces, and accessories like the Re-Web sneaker and Gucci Horsebit jewelry—capturing the essence of travel and reunion.
Chapter 2: To the Mountains
Next, the journey takes us to the mountains, where a group of friends finds refuge among the snow-capped peaks. Against serene, wintry landscapes, moments of true connection unfold—it’s a pause from the holiday rush. Kendall Jenner stands out in shimmering GG Monogram outerwear, while Jannik Sinner’s cozy knits complement his silver duffle. Kirsty and Violet Hume bring warmth with their mother-daughter bond, reminding us what really matters this season.
The selection here reflects Gucci’s winter escape vibe: GG Marmont bags, plush jackets, après-ski-ready boots, and layering pieces designed for both luxury and comfort—ideal for those winter getaways and gifts that resonate.
Chapter 3: Heading Home
The warmth of home is captured in Chapter 3. Real families—Ms. Tina and Solange Knowles, the Nguyen family, and the Hemingways—take center stage. The scenes, filled with laughter and closeness, bring the beauty of coming home to life. Gucci pieces in rich hues, like GG Marmont in Gucci Rosso Ancora velvet and pet-inspired accessories, find their place amidst festive home gatherings—a reminder of what makes home special.
Chapter 4: A Night in Florence
The story concludes in Florence, the city where Gucci’s story began. Julia Garner, Dakota Johnson, Ni Ni, and Xiao Zhan join the festivities in the poetic glow of a Florentine evening, celebrating the anticipation of new beginnings. Sparkling Gucci Signoria slingbacks, Horsebit jewelry, and iconic bags—Jackie Notte and Bamboo 1947—shine against the city’s timeless backdrop, making every moment festive and unforgettable.
Gucci App On Apple Vision Pro
The Gucci App now has an interactive experience on Apple Vision Pro, offering a virtual tour into the world of each chapter—from the grandeur of The Savoy to Florence’s intimate glow—blending holiday imagery with product discovery, an invitation to connect on a deeper level, resonating with the theme of meaningful bonds and shared moments.
