Kendall Jenner steps into a new role with Adanola, the UK-born activewear name carving out a big place in the athleisure conversation. The brand, celebrated for pieces that blend utility with a streamlined aesthetic, just unveiled its latest offering with Jenner at the forefront—an announcement that feels right in line with her well-documented penchant for off-duty athletic attire.
Shot in Los Angeles by Sean Thomas and Carlos Nazario, the images hint at the late ‘80s and early ‘90s, capturing Jenner in headbands, ball caps, and sleek shorts. There’s a subtle nod to the era’s sporty icons—a vibe that brings Diana’s timeless gym-run ensembles to mind. This campaign shows off fresh hues in streamlined silhouettes, from rich reds to understated blues, highlighting Adanola’s approach to clothing that transitions easily from a morning workout to whatever the day brings.
“I had so much fun shooting the new Adanola campaign. Collaborating with such a talented team of creatives was inspiring, and the comfort and quality of the new collection made the experience truly exceptional,” Jenner said of the project.
Adding to that, founder Hyrum Cook explains, “Kendall represents the modern Adanola woman—effortlessly stylish, adaptable, and always on the go. We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece.”
After expanding its presence in the UK with a new flagship location, Adanola’s latest pieces land on January 8 through its website, primed to catch the eye of anyone seeking a thoughtful addition to their everyday wardrobe.
