Jack McCollough and Lazaro Hernandez, the duo behind New York’s Proenza Schouler, are officially stepping into their new roles at Loewe on April 7, LVMH announced. The move sees the designers—once fresh graduates from Parsons—bring their signature point of view to the Spanish house known for its leather craftsmanship, which has thrived under Jonathan Anderson’s creative leadership since 2013.
Proenza Schouler, founded by McCollough and Hernandez in 2002, emerged as a defining label of modern American style early on. Their initial offerings caught the attention of key industry figures, creating a cult following that gravitated toward inventive prints and a playful spin on stateside sportswear. Over the years, their brand gained a foothold on the global stage, propelled by the PS1 carryall that became a mainstay for fashion insiders.
Still, the label wrestled with replicating the PS1’s success, experimenting with new handbag lines that showcased sculptural flourishes and fluid shapes. Alongside these efforts, the designers regularly looked to cultural references—from contemporary artists to experimental filmmakers—bringing an element of downtown cool to the runway.
“Their eclectic creativity and dedication to craft make them a natural choice to build the next chapter for Loewe,” LVMH executive Sidney Toledano said in a statement.
“We are incredibly honoured to join Loewe, a house whose values and mission align closely with our own,” McCollough and Hernandez said in a statement. “We look forward to working alongside its extraordinary teams and artisans, whose talent — under the exceptional creative direction of Jonathan Anderson — has shaped Loewe into the cultural force it is today.”
Although the designers vacated their creative director positions at Proenza Schouler in January, they remain on the board, while newly installed CEO Shira Suveyke Snyder spearheads a search for their replacement. All eyes are now on Madrid-based Loewe, where McCollough and Hernandez will look to fuse their distinct American energy with the brand’s historic Spanish roots. As a longtime LVMH label, Loewe stands at the forefront of luxury craftsmanship and forward-thinking design—qualities that McCollough and Hernandez seem poised to amplify.
