Sofia Richie Grainge knows a thing or two about effortless style. Her polished approach to fashion has made her a go-to reference for modern minimalism, and she’s bringing that sensibility to Tommy Hilfiger. The collaboration, Sofia for Tommy, debuts in March 2025, reimagining classic American prep with a fresh, understated cool.
A longtime admirer of the brand, Richie Grainge has been a Tommy Hilfiger ambassador since June 2024. She steps into the role of co-designer, working closely with Hilfiger to craft a collection that channels the brand’s signature polish through her own modern lens. “Tommy is such an icon,” she says. “I’ve always been drawn to his vision—classic, but with a fresh perspective. This collection is all about effortless sophistication and personal style.”
Shot by photographer Alexandra Nataf, the campaign captures Richie Grainge in her element—coastal, composed, and quietly confident. The pieces reflect that same energy, reworking staple silhouettes with an emphasis on texture, volume, and ease. Think tailored blazers paired with relaxed wide-leg denim, streamlined tanks layered under crisp button-downs, and understated dresses that lean into a rich, muted take on Hilfiger’s signature red, white, and blue.
“Sofia embodies the modern woman—multi-dimensional, self-assured, and always evolving,” Hilfiger says. “Her approach to style is rooted in timelessness, but she knows how to make it feel completely now.”
Rooted in Hilfiger’s archival prep but refreshed with Richie Grainge’s quietly luxurious aesthetic, Sofia for Tommy continues the brand’s tradition of partnering with fashion’s most in-demand names. Following collaborations with Jisoo, Gigi Hadid, Hailey Bieber, and Zendaya, this collection feels like a natural next step—one that leans into the ease of classic dressing while capturing the mood of the moment.
Sofia for Tommy launches March 4, 2025, on tommy.com, macys.com, and select Macy’s flagship locations in New York, Miami, Chicago, Los Angeles, and beyond.
