The designer’s new boutique on Melrose Place marks a significant expansion for the brand.
Thom Browne has officially opened its West Coast flagship at 8408 Melrose Place in Los Angeles, transforming a historic West Hollywood address into a meticulously curated extension of his brand’s universe. The boutique occupies the former Gucci Salon space, nestled among ivy-covered facades on one of LA’s most storied retail streets. This opening follows Browne’s recent foray into Palm Beach, signaling a strategic push into key American markets.
Inside, the boutique channels the designer’s signature mid-century modern aesthetic, softened through a California lens. The space features curated furnishings by Jacques Adnet, George Nakashima, and Edward Wormley, amplifying the bold, idiosyncratic narratives within each collection. The store offers the full universe of Thom Browne menswear, womenswear, and accessories, reflecting the brand’s commitment to craftsmanship and attention to detail.
This expansion aligns with Browne’s vision of bringing his distinct take on American fashion to a broader audience. The Melrose Place flagship not only serves as a retail destination but also as a testament to the brand’s evolution and its embrace of new cultural landscapes. As Los Angeles continues to solidify its status as a fashion capital, Browne’s presence on Melrose Place underscores the city’s significance in the global fashion narrative.
