Zendaya was only eight when Takashi Murakami’s neon-splashed motifs first lit up Louis Vuitton’s Monogram. Two decades later, she’s front and center for the Louis Vuitton x Murakami “extensive re-edition,” a bold nod to the future that revives a cultural moment most of Gen Z only knows from throwback photos. The collection arrives in two drops—January and March 2025—with over 200 items spanning carryalls, sneakers, perfumes, and even skateboards. It’s a tribute to the original collaboration while tapping into fresh perspectives shaped by modern technology and the brand’s new wave of creativity.
Murakami reworked Vuitton’s classic symbols into a multicolor wonderland back in 2003, and the latest lineup sees those motifs revived across iconic bags like the Speedy, Alma BB, Dauphine, Keepall, and OnTheGo. The Monogram Multicolore comes in 33 tones, set on crisp white or sleek black backgrounds, while his beloved Superflat Panda zips across mini trunks and sneakers. Even fragrances like Attrape-Rêves feature Murakami’s whimsical Superflat Garden design. The second chapter set for spring spotlights his Cherry Blossom pattern in a fresh swirl of pink blooms.
Louis Vuitton is rolling out a global series of pop-ups to mark this drop, blending playful themes with an approach that feels very “now.” In New York, Milan, Tokyo, Seoul, Singapore, and London, fans can enter café-style spots, mini cinemas, vending-machine nooks, and even an ice cream stall in Seoul. Stickers, Tamagotchi, and trading cards are up for grabs for anyone purchasing from this re-edition. Milan goes all out with two retrofitted trams—one turned into a café, the other screening re-mastered versions of Murakami’s “Superflat Monogram” shorts.
Shanghai is getting three standalone zones for one week: a dedicated café, retail outpost, and cinema space brimming with Murakami’s signature flower cushions. Alongside these brand-new items, Louis Vuitton invites owners of the original Murakami pieces to bring them in for complimentary repairs—part of a continued mission to keep heritage alive. Free cleaning, replacement of hardware, and more extensive fixes for a fee all add to the sense that this collection isn’t just about nostalgia; it’s about celebrating a partnership that shaped early-2000s style and still feels timely.
Zendaya, now a Louis Vuitton House Ambassador, poses for Inez & Vinoodh in the official campaign, blending her high-wattage presence with the cartoonish, joyful mood of Murakami’s world. It’s a meeting of generations, capturing the spark that drew a then-eight-year-old girl to what was happening in fashion all those years ago. And with Pharrell Williams also breathing new life into Louis Vuitton’s menswear offerings, the house seems intent on weaving its past into a forward-facing tapestry. This re-edition stands as both a memory and a promise—an invitation to revel in color, fun, and a sense of ongoing reinvention.
