After a decade of quietly redefining women’s knitwear, British label &Daughter is making a calculated leap into menswear. Staying true to their ethos, “In Praise of Slowness,” the brand brings its meticulous approach to a new audience without skipping a beat.
This expansion feels less like a business move and more like an organic growth. Over the years, &Daughter noticed a trend: men were increasingly purchasing pieces from their women’s collection. Rather than pivot abruptly, the brand saw an opportunity to create something authentically aligned with their philosophy. Men’s knitwear design codes have long influenced &Daughter’s aesthetic, so crafting a dedicated menswear line was a natural progression.
Specializing in wool and cashmere, &Daughter remains committed to quality and sustainability. The brand follows the Woolmark Best Practice initiative, ensuring that every piece meets high standards of craftsmanship and ethical production. Their garments are brought to life in family-owned factories nestled in Donegal, Ireland, and Scotland—regions steeped in knitting heritage.
The debut menswear collection reimagines ten signature pieces for the male silhouette. It features items like a sports-inspired polo, a ribbed zip jacket, and a collegiate V-neck sweater. The color palette moves effortlessly from classic navy, gray, and black to standout shades of poppy red, blush pink, and green, catering to both the traditional and the adventurous dresser.
Responding to growing international interest, &Daughter is set to open a pop-up shop in New York City this November. Teaming up with Beverly’s Shop on Orchard Street, the brand is bringing its carefully crafted knitwear directly to the city’s style-conscious crowd.
Rooted in tradition but forward-thinking in vision, &Daughter’s foray into menswear is a testament to their dedication to slow fashion and timeless design. As they step into this new chapter, the brand continues to honor the art of craftsmanship, creating pieces that are meant to be worn—and loved—for years to come.
