Prada’s Fall/Winter 2025 Menswear show delivered a raw jolt of energy. Miuccia Prada and Raf Simons honed in on the power of our most natural impulses, framing human instinct as a kind of creative fuel. Romance was there, but it didn’t feel polished or overly thought-out. It was romance driven by pure emotion—unfiltered and unstudied.
This no-rules spirit shaped the clothes. Shearling was flipped inside out, wrapping the models in a snug layer that felt protective yet immediate. Knitwear came with mysterious metal tokens that looked like lucky charms—no official meaning, but a sense of warding off the world. Throw in cinematic nods, and you got a collection that stirred memories, pulling from that place where emotions reside before we even name them.
Meanwhile, AMO transformed the Fondazione Prada’s Deposito into a space that captured contrast and texture. A skeleton of industrial metal ran up against plush carpeting originally devised by Catherine Martin. Lighting slipped from bright to shadowy, conjuring a cinematic flair—one minute a vast hall, the next an intimate club. It was a subtle reminder that we’re all drawn to gather, to connect on a visceral level.
This season also underscores Prada’s commitment to evolving with the times. Miuccia Prada and Raf Simons, who began co-creative duties in 2020, continue to push the brand’s Re-Nylon sustainability initiative—replacing virgin nylon with a recycled iteration, a move that’s grown into a mainstay in recent seasons. It’s another example of Prada’s instinct to stay relevant: a steady interplay between new ideas and heritage, spontaneity and classicism.
There’s a sense that, beneath all the metal charms, shearling, and cinematic drama, Prada is reminding us that fashion is driven by something deeper than just trends or intellect—it’s driven by a gut feeling we can’t quite define. And that’s the point.
