Tiffany & Co. just made a statement at LVMH Watch Week 2025, rolling out a series that pairs its heritage in gem-setting with refined mechanical details. The brand, which reopened its Manhattan flagship as The Landmark in 2023, seems to be dialing up the momentum. Each watch speaks to a different chapter of Tiffany’s story, from archival inspirations to showstopping diamond cuts.
Tiffany Studios’ famed Wisteria lamp is reimagined on the dial through translucent plique-à-jour enamel segments that let the light play across shades of purple and blue. A diamond-set bezel frames the display, while 12 one-of-a-kind diamonds mark the hours. More diamonds line the bezel, crown, and buckle, bringing the total count to 709. The 38 mm case houses a Swiss-made automatic movement with a 38-hour reserve. It’s one of those designs where heritage and engineering keep each other in balance.
This design takes cues from the famed Tiffany Diamond and pushes them into a new realm. An 18k white gold case measuring 27 mm holds 897 diamonds weighing nearly 29 carats. At its center sits a 35.23-carat aquamarine crystal carved in a diamond-like geometry that amplifies its glow. Another 382 diamonds fill the dial in a technique that emphasizes sparkle from every angle. The bracelet, crafted with five rows of 251 diamonds, references Tiffany’s six-prong engagement setting. Sixty of those stones carry their own registration. Over 315 hours of work went into bringing this piece to life, which shows just how serious Tiffany & Co. is about watchmaking.
Tiffany & Co. presents two Bird on a Rock versions that evoke Jean Schlumberger’s flair for bold silhouettes. The first dazzles with over 1,300 diamonds adding up to about 8 carats. A rotating ring set with 30 baguette aquamarines surrounds a central dial of 204 diamonds. The 18k white gold bracelet alone includes 628 stones. The second version takes a green route, trading aquamarines for 36 baguette tsavorites totaling around 5.4 carats. A pink sapphire serves as the bird’s eye, standing out against 99 diamonds along the bird’s shape. Both versions rely on ball-bearing engineering to keep that outer ring in motion.
This 39 mm piece takes a hint from Schlumberger’s classic Sixteen Stone line. The twist here is an outer ring with 24 diamonds interspersed with cross-stitch motifs in 18k yellow gold. The white gold case is embedded with 413 diamonds, and the dial’s center holds another 220. It runs on the Swiss-made Calibre LTM 2100 with a 38-hour reserve. A Tiffany Blue alligator strap ties it all together, while the back features a sunburst that references Schlumberger’s Floral Arrows brooch. More than 80 hours of handiwork went into each watch.
From aquamarine crystals to wisteria-toned enamel, Tiffany & Co. is staking its claim in the high-watchmaking world with creativity and precision. Its latest offerings seem poised to draw in jewelry lovers and mechanical-watch aficionados alike.
