Gucci Campaigns

October 17, 2022
Gucci Presents The Palace Gucci Collection
Gucci’s Creative Director Alessandro Michele invites Palace Skateboards and co-founders Lev Tanju and Gareth Skewis to a dichotomous melding of the distinct personae of an Italian luxury house and a London streetwear brand born and raised in the twenty-first century.
September 8, 2022
Gucci X Tommey Walker’s Detroit Vs. Everybody
Gucci Launches The Second Chapter Of The Collaboration With Detroit Designer Tommey Walker’s Detroit Vs. Everybody.
September 6, 2022
Billie Eilish Is The New Face Of Gucci
Unveiling the latest Gucci eyewear collection, a new set of images and video take the viewer on a dreamlike car ride alongside Billie Eilish, an artist whose embrace of authenticity and self- expression speaks to the core values of the House.
August 29, 2022
Gucci Presents The “Exquisite” Campaign
"I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift. For its visionary power to dig up in the real, making it vertiginously imaginative and questionable." Alessandro Michele
July 8, 2022
Presenting The Latest Gucci Resort 2023 Collection
Forever exploring its long-held legacy in travel, a constant source of inspiration within every collection, the House presents an ode to the seasonal ritual of setting off to seaside locales.
June 28, 2022
Gucci Towards the Sun Collection
As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for warm season.
June 13, 2022
Jessica Chastain In Gucci Jewelry Collection Campaign
Gucci presents a new campaign featuring Oscar-winning actress and film producer Jessica Chastain for its High Jewelry collection.
June 7, 2022
The First Adidas x Gucci Collection Is Here
Originally debuting on the Exquisite Gucci runway, a mirror-filled space where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes.
June 4, 2022
Xiao Zhan for Gucci Link to Love Film
May 24, 2022
Gucci Presents Gucci Blondie
Furthering an ever-evolving narrative, the House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G, as seen in patent documents from 1971.
April 27, 2022
Introducing Gucci GG Canvas In Blue
Mirroring the material's historic origins, GG canvas is reintroduced in a timeless mix of blue and beige for Gucci Love Parade. With a low environmental impact, the canvas has come to the forefront of each collection decade after decade to become a hallmark of the House.
April 14, 2022
Gucci Presents Artist Reinterpretation Of Diana and Bamboo 1946 Bags
6 international creators were invited to collaborate on a digital project sharing their personal vision of the Gucci Diana and Gucci Bamboo 1947, including Cinthia Mulanga, Hailun Ma, Nicole Mclaughlin, Juan Francisco Bertoni, Lorenzo Vitturi and Masayoshi Matsumoto.
March 30, 2022
The Gucci Love Parade
February 23, 2022
Gucci Launches Love Parade Campaign
The protagonists of our dreams as they might appear in our fantasies: Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.
February 15, 2022
Gucci Launches The Pineapple Campaign
Playful yet refined, Gucci’s new decorative motif comprising a pineapple and roses is the defining element for a diverse and colorful collection of men’s ready-to-wear and accessories that hints at a new season.
January 28, 2022
“A Love Story Presented by Gucci”
This Valentine’s Day, Gucci has collaborated with Los Angeles-based visual artist Ariana Papademetropoulos to create a limited-edition zine called “A Love Story Presented by Gucci”.
January 11, 2022
Gucci Celebrates the Year of the Tiger
In celebration of the Year of the Tiger, beginning on February 1, 2022, the House presents Gucci Tiger: a wide-ranging selection of ready-to-wear and accessories, for both men and women, featuring various renditions of the animal.
November 16, 2021
Gucci Introduces The Hacker Project Pop Up’s and Gift Giving Campaigns
Gucci announces the arrival of a brand-new series of Gucci Pop- Ups, the ephemeral stores providing a captivating shopping experience, dedicated to the Gucci Gift selection.