- Founded In: 1986
- Founder: Helmut Lang
- Headquarters: New York City, NY
- Brand Philosophy: "Helmut Lang focuses on traditional craftsmanship paired with precise, novel innovations in garment-making to deliver everyday products of quality and modern utility."
- Current CEO: Dinesh Tandon
- Known For: Helmut Lang is known for its stark minimalism, deconstructed tailoring, and utilitarian influences that reshaped the landscape of 1990s fashion. The brand’s signature pieces include sleek, architectural suiting, harness-inspired details, and the iconic bulletproof vest-style top that epitomizes its urban, industrial aesthetic. Helmut Lang’s influence extends beyond clothing, with its pioneering approach to branding, unconventional advertising campaigns, and an early embrace of digital fashion presentation.
Helmut Lang is a mutli-disciplinary brand at the intersection of fashion, art, and design. Established in 1986, the Austrian-born label is now based in New York City. Helmut lang operates as an in-house design collective built on three pillars: utility, civility and deviance.
Utility, civility and deviance challenge each other while operating in a relationship of interdependence. In upholding this balance, Helmut Lang communicates considered design through limited-edition collections, thoughtful artist collaborations, and avant-garde advertising. Deconstructing and re-thinking everything from uniform-wear, sartorial traditions, and everyday staples—Helmut Lang makes dressing people for their daily lives a radical proposition. Each collection explores the possibilities of utilitarian clothing through ready-to-wear signatures such as denim, shirting, blazers, trousers, and t-shirts. The result is a uniform for the creative class that is simultaneously clean and complex; minimal and epic.
