Maison Margiela is a Parisian fashion house founded in 1988 by the enigmatic Belgian designer Martin Margiela. Known for its non-conformist approach, Margiela quickly carved out a space for itself in the industry by challenging traditional ideas of luxury and embracing a philosophy that views fashion as an art form, not a cult of personality. This ethos was carried forward when John Galliano took over as Creative Director in 2014, blending his own brand of flamboyance with the house’s avant-garde DNA.
Margiela has always thrived on subversion. From its blank, four-stitched labels to the now-iconic Tabi boots, the brand constantly plays with anonymity and reinvention. Galliano has continued this legacy, reimagining the house codes for the digital age with collections that invert and dissect traditional dress codes. The result? Clothes that feel like they come from an alternative reality—one where deconstruction is the norm, and garments tell their own story.
In 2024, Margiela made waves with the introduction of its Tabi boots as digital collectibles, bridging fashion and technology in a move that brought the brand’s most famous piece into the metaverse. It’s this willingness to experiment that has kept Margiela relevant—not just in fashion circles but also in pop culture, where the Tabi silhouette has become an enduring symbol of rebellion and creative freedom.
Beyond the runway, Maison Margiela is known for its ‘Artisanal’ line—a haute couture offering that redefines luxury by focusing on craftsmanship and sustainability. The brand also extends its reach with MM6, a contemporary line that makes Margiela’s offbeat style accessible to a wider audience. Despite its global presence, Margiela’s core remains the same: a dedication to uncompromising creativity, radicality, and the beauty of imperfection.
