The screen icon brings her fearless authenticity to Biolage’s “good science” campaign, promoting the brand’s new vegan Hair Spa range.
Pamela Anderson’s next act is taking her into the world of haircare. The 57-year-old actress and Baywatch alum has been named the new global ambassador for Biolage – a role that doubles as her first-ever haircare campaign. Long synonymous with ’90s bombshell glamour, Anderson has recently reinvented her image with a more minimalist, fresh-faced aesthetic – a personal style shift that aligns with Biolage’s focus on natural, authentic beauty.
Biolage – a legacy salon brand celebrated for its vegan, cruelty-free formulas – is launching a new marketing push playfully dubbed “The BS (Biolage Science) Campaign.” The initiative highlights Biolage’s iconic Hydra Source hydrating collection alongside the just-launched Full Rescue repair range. As global ambassador, Anderson will front the ads and lend her voice to the brand’s sustainability-minded mission. “At this point in my life and career, it’s exciting to find a brand that aligns perfectly with my values,” Anderson said of the partnership, calling it “a dream collaboration”.
For Biolage, which hasn’t had an ambassador of Anderson’s stature in over three decades, the collaboration signals a bold brand moment. “We are thrilled to partner with Pamela Anderson as she and Biolage Professional Hair Spa embark on this next chapter,” said Michael Sanchez, the brand’s vice president of global marketing, adding that the star “perfectly represents Biolage’s mission of self-discovery and authentic beauty”. The campaign starring Anderson is set to roll out globally across Biolage’s digital and in-salon channels, bringing a dose of her fearless authenticity to the world of professional haircare.
