The skincare brand will offer targeted wellness therapies to enhance team performance for Formula 1’s 2025 season.
British skincare brand Elemis is joining forces with Aston Martin’s Formula 1 team, marking its first-ever venture into the racing world. Announced earlier this year, the partnership will bring tailored wellness treatments directly to drivers and team members throughout the Formula 1 season. Elemis therapists will deliver custom skincare and spa services at Aston Martin’s hospitality suites, designed specifically to address the physical challenges of professional racing.
The agreement highlights the growing connection between luxury wellness brands and high-profile sports teams. Elemis, recognized for upscale spa experiences, aims to introduce its skincare routines into the intense world of Formula 1, where recovery and endurance are critical. Treatments will focus on reducing stress, aiding physical recovery, and boosting overall performance for the Aston Martin team and their guests.
For Aston Martin, the partnership is another way to enhance its image of luxury on and off the track. By integrating wellness into its racing operations, the team appeals to Formula 1’s sophisticated global fanbase, many of whom value health and personal care as much as high-speed competition. This collaboration between Elemis and Aston Martin represents how brands are increasingly blending luxury wellness with professional sports to broaden their appeal.
