The beauty giant’s latest venture emphasizes personalized treatment protocols enhanced by holistic mindfulness practices.
Estée Lauder has officially opened its first Skin Longevity Institute in Costa Rica, located within Hacienda AltaGracia, an Auberge Resorts Collection property. Set in the heart of the Central American country’s renowned Blue Zone, an area celebrated for exceptional longevity, the institute marks a notable expansion of the beauty giant into holistic wellness and skincare innovation.
At the facility, Estée Lauder uses its luxury skincare expertise with cutting-edge anti-aging science to develop treatments from the brand’s premium Re-Nutriv line. The institute offers three signature facial protocols utilizing Estée Lauder’s patented SIRTIVITY-LP technology—designed specifically to address visible signs of aging. Personalized skincare is prioritized through advanced diagnostic assessments provided by the Estée Lab Skin Pro tool.
Alongside these targeted treatments, the institute incorporates broader wellness practices, including breathwork and meditation sessions guided by mind coach Manjit Devgun. Crystal Greene, the global ambassador for Re-Nutriv, oversees facial therapies that combine advanced skincare techniques with relaxation practices. With this opening, Estée Lauder joins a growing list of beauty brands shifting their focus toward integrated wellness experiences.
