Supermodel Jasmine Tookes Enters Beauty Industry with Brunel

Integrating skincare with mood-enhancing fragrances, Brunel delivers clean, luxurious formulations for modern self-care rituals.

Supermodel Jasmine Tookes Enters Beauty Industry with Brunel
Jasmine Tookes for the 2025 Met Gala | Source: @jastookes

Jasmine Tookes is trading her Victoria’s Secret angel wings for luxurious self-care rituals, debuting her own beauty brand, Brunel, designed to elevate everyday body care into a fragrant, sensorial experience. The former Victoria’s Secret star has crafted a refined collection centered on three premium body oils, each meticulously formulated to nourish the skin while enhancing mood through thoughtfully selected fine fragrances.

Source: @jastookes

Brunel’s approach is clear-eyed and intentional, emphasizing simplicity without sacrificing luxury. From the understated packaging to the purity and effectiveness of its ingredients, each product is carefully considered to embody Tookes’s vision of integrated wellness. These oils are designed as immersive experiences, reflecting Tookes’s belief in beauty as an essential part of self-care rituals that resonate on a deeper, emotional level.


Supermodel Jasmine Tookes Enters Beauty Industry with Brunel
Courtesy of Brunel

Inspired by her extensive career in the high-stakes worlds of fashion and beauty, Tookes brings an insider’s authenticity and expertise to her venture. Brunel products leverage her personal routines, offering carefully balanced formulations that blend clean ingredients with an indulgent sensory appeal. Brunel makes an assured debut in the crowded luxury beauty space, asserting itself as both aspirational and accessible.