Iconic Hollywood actor Nicolas Cage stars as the new face of Casablanca’s AW22 campaign alongside Alton Mason and Anok Yai.
The trio go under the lens of Parisian photographer Hugo Comte, with a unique photographic story that aims to transcend fashion, distilling the essence of the brand into a moment of pop culture.
Creative director Charaf Tajer was keen to find someone who could embrace his artistic values, while reaching a wide range of people. Someone universally iconic. Nicolas Cage was a natural fit. He had recently purchased a Casablanca shirt at the Maxfield LA pop-up store and developed a true love and understanding of the brand, a quality that is imperative when casting talent for Casablanca. It has to be authentic.
“Los Angeles is an important city for me, and I wanted to create a Hollywood moment between models I love, like Alton [Mason], who is a dear friend of mine, and Anok [Yai], who I truly love and think is one of the most beautiful women in the world. Then there’s the icon that is Nicolas Cage. Hugo and I are also good friends and we’ve wanted to work together for a long time, so this felt like the perfect time and place to do it.”
– Charaf Tajer, Creative Director
The creative concept was inspired by the early paintings of American artist Eric Fischl and was shot in Los Angeles, California. The imagery specifically speaks to the American pursuit of dreams in a hedonistic, satirical manner. The casting is the perfect accompaniment, using fashion stalwarts alongside long lasting lead actor Nicolas Cage, famous for cult movies such as David Lynch’s ‘Wild at Heart’.
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