From Runway to Home: More Luxury Brands Enter Home Design

We opened From Runway to Home series with a look inside the sculptural minimalism of Fendi Casa and the cultish cool of Saint Laurent Rive Droite. Yet for every headline-making launch or buzzy concept shop, there are other storied maisons quietly redefining how we live. Here, we explore six more luxury labels that have translated their fashion DNA into furniture, fabrics, and lifestyle objects. From Armani’s zen-like sanctuaries to Cavalli’s wild “jungle luxe” dens, each of these brands brings its own flair from catwalk to couch. After all, if a label can shape your wardrobe, why not let it shape your living space too?

Armani/Casa: Understated Elegance at Home
Armani /Casa | Source: Armani

Giorgio Armani’s vision of elegance has always been about restraint, and his home line, launched in 2000, follows suit. Armani/Casa delivers clean lines, muted tones, and a focus on comfort with discipline. It’s more about atmosphere than statement pieces. No logos, no gimmicks—just design that whispers instead of shouts. Armani sees the home as a continuation of his fashion, a space for tranquility and clarity. It’s designed for those who want to disappear into their surroundings, not be defined by them.

Armani /Casa | Source: Armani
Armani /Casa | Source: Armani
Armani /Casa | Source: Armani
Armani /Casa | Source: Armani

Over the years, the label has expanded from sleek sofas and lacquered consoles into real estate and hospitality. Armani-designed residences in Miami and luxury hotels in Dubai and Milan extend his brand of minimalism to an immersive lifestyle. There’s also the Armani/Casa Interior Design Studio, which has taken on private homes and commercial projects around the world. Collaborations with developers bring Armani’s vision into full-scale architecture, from the layout of a penthouse to the texture of a bathroom wall. His holistic approach turns interior space into a kind of wearable experience—precise, elegant, unmistakably Armani.


Hermès Maison: Craft First, Always
Hermès Maison | Source: hermes.com
Hermès Maison | Source: Hermès

Hermès didn’t so much pivot to home as extend its original. With roots in saddle-making and a legacy of leatherwork, the brand’s home collection is an organic outgrowth of its obsession with craftsmanship and tactility. The earliest Hermès pieces for the home date back to the 1920s, but in recent years, Hermès Maison has carved out a new relevance. Under artistic directors Charlotte Macaux Perelman and Alexis Fabry, the line reinterprets timeless materials with a light but focused hand. Each release is more meditation than marketing blitz.

Hermès Maison | Courtesy of Hermès
Hermès Maison | Courtesy of Hermès
Hermès Maison | Courtesy of Hermès
Hermès Maison | Courtesy of Hermès

At Milan Design Week, Hermès consistently presents home objects in immersive environments that celebrate process and restraint. The 2024 reveal, for example, centered around a single lounge chair in hammered aluminum and leather. Rather than launching a catalog of novelties, Hermès refines what it already does best: let materials speak. Porcelain, wood, and cashmere aren’t treated as embellishments but as the soul of each piece. The result is a home line that’s less trend-driven and more heirloom-minded—items that feel permanent, built to be lived with for decades.


Dior Maison: Art de Vivre, Reimagined
Dior Maison | Source: Dior
Dior Maison | Source: Dior

Under Cordelia de Castellane, Dior Maison has become an exercise in domestic fantasy. Since the collection’s formal launch in 2016, it has grown from tabletop accents to a full offering of homewares grounded in Dior’s codes. Toile de Jouy, cannage, and the house’s signature star motif recur across seasonal collections, reinterpreted with a sense of play. Table linens are embroidered like haute couture gowns, and even the candles feel like runway accessories. The intention isn’t just elegance—it’s enchantment.

Dior Maison | Source: Dior
Dior Maison | Source: Dior
Dior Maison | Source: Dior
Dior Maison | Source: Dior

Dior Maison releases are tied closely to storytelling, often linked to Monsieur Dior’s superstitions, gardens, or love of entertaining. There’s a constant dialogue between heritage and novelty: one season might bring raffia-wrapped vases, the next, celestial porcelain sets with zodiac prints. De Castellane brings a ready-to-wear sensibility to the table, quite literally. Each collection is as much about ambiance as utility. For Dior, the dining room is just another runway—set with precision, charm, and a sense of occasion.


Missoni Home: Living in Color
Missoni Home | Source: Missoni
Missoni Home | Source: Missoni

Missoni Home has long been a masterclass in translating fashion motifs into interior joy. Rosita Missoni, matriarch of the house, spearheaded the project in the ’90s after stepping back from fashion design. The result was a line that turned signature zigzags, stripes, and waves into upholstery, throws, and towels that radiate energy. Color isn’t an accent in Missoni’s world—it’s the foundation. Every piece vibrates with a tactile optimism, from sun-bleached outdoor poufs to richly patterned bed linens.

Missoni Home | Source: Missoni
Missoni Home | Source: Missoni
Missoni Home | Source: Missoni
Missoni Home | Source: Missoni

The brand’s textile roots give its home line a uniquely wearable quality—it looks dressed, not decorated. Recent collections have incorporated velvet florals, watercolor geometrics, and tactile boucle fabrics. Even utilitarian objects feel spirited, like a beach towel that doubles as a statement art piece. Missoni Home doesn’t just dress rooms; it animates them. The through line is clear: comfort, vibrancy, and a joyful irreverence that resists minimalism.


Roberto Cavalli Home: Maximalism, Unfiltered
Roberto Cavalli Home | Source: Roberto Cavalli
Roberto Cavalli Home | Source: Roberto Cavalli

Roberto Cavalli Home is what happens when fashion’s wildest instincts are unleashed on interiors. Since its launch in 2012, the line has turned up the volume on what home design can be—animal prints, gold finishes, glossy woods, and velvet as far as the eye can see. It’s not for the faint-hearted. But it is cohesive: if the Cavalli woman owns a villa, this is exactly what it looks like inside.

Roberto Cavalli Home | Source: Roberto Cavalli
Roberto Cavalli Home | Source: Roberto Cavalli
Roberto Cavalli Home | Source: Roberto Cavalli
Roberto Cavalli Home | Source: Roberto Cavalli

The line includes everything from Murano glass chandeliers to tiger-striped wallpaper, often released in capsule collections tied to fashion moments. There’s a sense of controlled chaos in the layering of texture and pattern—like a leopard in a Versailles salon. Each piece is a provocation, not a compromise. Roberto Cavalli Home doesn’t tone itself down for domesticity; it brings runway glamour into full view. Love it or not, it makes a clear case: maximalism still has a pulse.


Etro Home: Bohemian, but Structured
Etro Home | Source: Etro
Etro Home | Source: Etro

Etro Home Interiors brings the brand’s nomadic spirit indoors. Launched in collaboration with Jumbo Group in 2017, the line blends paisleys, jacquards, and global motifs with an elegant hand. The pieces draw from classical furniture silhouettes, then dress them in prints inspired by Ottoman tapestries, Indian block prints, and antique maps. It’s the decorative equivalent of Etro’s runway collections: well-traveled, never overworked.

Etro Home | Source: Etro
Etro Home | Source: Etro
Etro Home | Source: Etro
Etro Home | Source: Etro

The house describes its philosophy as “New Tradition,” where heritage meets modernity. That ethos is clear in every piece—chairs shaped like 19th-century relics, upholstered in riotous color; beds that evoke old-world royalty but feel entirely current. The craftsmanship is Italian, the sensibility global. For those who see home as a story worth telling, Etro provides the narrative scaffolding. It’s bohemian, yes—but always composed.

Fashion is fleeting, but home is forever. These labels understand that decorating a space isn’t merely about furniture or textiles—it’s about identity. From Armani’s quiet minimalism to Cavalli’s bold maximalism, fashion brands are crafting environments that are deeply personal yet universally appealing. Because ultimately, the way you style your home says as much about you as the clothes you choose to wear.