Jil Sander is venturing into new terrain. The brand steps forward with a first fine jewelry line. It’s a “strategic extension” that signals a careful broadening of Jil Sander’s world, tapping into a new category that won’t feel like a departure from its ethos. Instead, think of it as a logical addition to a house already known for subtle codes. This comes right on the heels of Jil Sander’s upcoming fragrance release slated for January 2025, another move that places the label’s evolving lifestyle stance front and center.
For now, the spotlight is on jewelry. The debut took place inside the new Tokyo flagship in Ginza, rolling out in select stores worldwide next year. Nature informs the line but not through obvious tropes. Jil Sander cites “light” used as the “guiding principle” and the brand isn’t playing it safe. Pieces like the “Astral” necklace balance a flat snake-chain with a diamond-coated curb, while the “Drop” ring and earrings push “goldsmith to their technical limits.” The materials reflect this ambition: 18K gold, lab-grown diamonds, “the most advanced goldsmith technologies and the expertise of Italian traditional crafts.” This is craftsmanship without clunky excess. The technique—lost wax casting derived from 3D printing—ensures “no waste,” a nod to responsible production that still puts design first.
The surfaces aren’t fixed in seamless uniformity. Instead, the hand-polished edges and individually embedded stones offer delicate asymmetry. The result is a set of pieces that don’t scream perfection but wear it in quiet confidence. There’s a subtle tension here. The line radiates a pared-back aesthetic without sliding into the overly precious. It might be classic, but it’s not old-school. It’s Jil Sander stepping forward, not stepping aside.
Relevant updates on the brand’s trajectory under creative directors Lucie and Luke Meier show that the label’s minimalist approach is hitting a modern stride, exploring new directions that still hold true to its heritage. For OTB, it’s the first foray of its kind, and for Jil Sander, another step into a more expansive, fully formed universe.
