Picture a fleeting second when sunlight slips through half-open windows, and ordinary spaces begin to feel charged with possibility. That sense of wonder lies at the heart of Gucci’s Spring Summer 2025 campaign, “Where Light Finds Us.” The narrative, conceived by Creative Director Sabato De Sarno and brought to life through the lens of director Xavier Dolan, pairs actors Yara Shahidi and George MacKay in a story that turns hushed gestures into poetry.
De Sarno frames the collection as an ode to humanity in its most tender form. Silhouettes drift between flowing and structured, balancing the comforting weight of reality with a dash of the ethereal. The color palette skews soft, yet surprises with sporadic jolts of vibrancy—like whispers of imagination woven through everyday life. Meanwhile, the iconic Bamboo 1947 bag reemerges, bridging Gucci’s heritage with a contemporary spirit.
Dolan’s directorial eye focuses on light as its own character, revealing delicate truths that might otherwise remain hidden. Even the smallest detail—a shadow on the wall, a drift of air—becomes part of a larger emotional narrative. The campaign encourages us to pause, breathe, and let warmth sweep across our senses.
Ultimately, “Where Light Finds Us” offers more than a set of new season looks. It’s a reflection on finding depth in unexpected moments, on seeing beauty in the unspoken spaces where human connection ignites. By inviting us to witness a fleeting flash of sun in a still room, Gucci reminds us that wonder often lies just beyond our everyday sight—if only we let ourselves step into that glow.
