Jacquemus brings The White Lotus actor Jon Gries to Los Angeles for a crisp, humor-tinged campaign called “GOING BANANAS FOR JON.”
Jacquemus has released its latest campaign, “GOING BANANAS FOR JON,” photographed in Los Angeles and fronted by actor Jon Gries, best known for The White Lotus. The collaboration places Gries at the centre of a concise image series that balances the label’s sly humor with the actor’s understated presence. Shot against the city’s clear light, the visuals keep the focus on Gries, letting his wry charisma carry the narrative while the collection plays supporting role.
For founder Simon Porte Jacquemus, whose work often steers away from predictable casting, the choice feels quietly on-brand: an unexpected figure who brings cinematic weight without overshadowing the clothes. By pairing a cult television favorite with a punch-line title, the campaign leans into simplicity rather than spectacle, asking the audience to look twice—and smile.
