Jisoo Fronts Dior Addict Lip Glow Campaign

Dior Beauty’s newest chapter unfolds as Jisoo joins Anya Taylor-Joy and Willow Smith in a fresh spin on Dior Addict Lip Glow. The brand, fresh off revamping its Dior Addict Lip Maximizer line this year, now spotlights three global personalities—each with her own way of putting color to skin.

Jisoo for Dior Addict Lip Glow Campaign
Jisoo for Dior Addict Lip Glow Campaign

Jisoo plays with airy bubbles, turning a quick swipe into something kinetic and personal. Willow Smith takes a different tack, easing into the pearlescent finish, a subtle transformation that reads as both intimate and out-there. Meanwhile, Anya Taylor-Joy runs through a prismatic range of new shades, proving that this upgrade isn’t just a palette tweak but a modern reset.

Anya Taylor-Joy for Dior Addict Lip Glow Campaign
Anya Taylor-Joy for Dior Addict Lip Glow Campaign

With 97% natural ingredients and a formula that responds to your pH, Dior Addict Lip Glow is more than a one-hit wonder. It dips into skincare territory with cherry oil and shea butter, and a newly minted moisture-locking feature that softens lips for nearly two days. A range of warm hues and limited-edition colors push things forward, making old favorites feel new again.

“After years of research and experimenting, we are proud to say we cracked the code. We are now able to offer warm, as well as cold shades, that enhance the natural pH of your lips. This range of shades is timeless, caring and yummy. Fall in love again with your first crush, your playful addiction, your new ‘Dior Addict Lip Glow,’” says Peter Philips, Creative and Image Director for Dior Makeup.

Willow Smith for Dior Addict Lip Glow Campaign
Willow Smith for Dior Addict Lip Glow Campaign

At $40 a pop, Dior Addict Lip Glow is online now, shifting how we think about a simple lip balm. Thanks to Jisoo, Willow, and Anya, a cult classic gets a new cast and a new chapter—no filler, no filters, no fuss.

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Dior

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