From Lake Como to Caserta, discover where and when the top fashion houses will showcase their latest collections.
The Cruise 2026 fashion calendar is unfolding as a grand tour of European elegance, with luxury houses selecting venues that intertwine heritage, architecture, and cultural resonance. From the sun-drenched shores of Lake Como to the historic halls of the Reggia di Caserta, each show is poised to offer a unique narrative woven into its chosen setting. This season, the emphasis is on storytelling through location, as brands seek to deepen their connections to place and history.
Chanel Cruise 2026 Show – April 29, 2025
Lake Como, Italy
Chanel inaugurates the season with a show at Lake Como’s Villa d’Este, a destination synonymous with elegance and cinematic allure. The collection embraces the ease of la dolce vita, featuring pastel tweeds, sequined tulle, and a whimsical cupcake-shaped minaudière.
Gucci Cruise 2026 Show – May 15, 2025
Florence, Italy
Gucci returns to its roots with a presentation in Florence, the city where the brand was founded in 1921. Creative director Sabato De Sarno’s second cruise outing, titled “Gucci Firenze,” pays tribute to the brand’s Florentine heritage and artisanal craftsmanship.
Louis Vuitton Cruise 2026 Show – May 22, 2025
Avignon, France

Louis Vuitton will stage its show at the Palais des Papes in Avignon, a UNESCO World Heritage site. This marks the first fashion event within the historic Gothic palace, underscoring the brand’s penchant for architecturally significant venues.
Dior Cruise 2026 Show – May 27, 2025
Rome, Italy

Dior’s presentation in Rome serves as a personal homage from Creative Director Maria Grazia Chiuri to her hometown. The show is expected to intertwine the city’s rich history with Dior’s contemporary vision.
Max Mara Resort 2026 Show – June 17, 2025
Caserta, Italy

Max Mara will conclude the season at the Royal Palace of Caserta, an 18th-century Baroque masterpiece. The venue’s grandeur aligns with the brand’s tradition of showcasing collections in architecturally significant Italian landmarks.