Charli XCX, the avant-pop artist known for her genre-blending sound, has joined forces with Acne Studios for their latest campaign. Photographed by American artist Talia Chetrit, the collaboration offers an unfiltered look into Charli’s dynamic world, merging her bold aesthetic with the brand’s innovative designs.
In the visuals shot in Los Angeles, Charli wears standout pieces from Acne Studios’ upcoming Spring/Summer 2025 collection. Key items include coated iridescent ensembles and painted trompe-l’oeil denim, paired with new-season accessories like the Multipocket and Bowlina bags. Each look captures her confident spirit and uncompromising style.
Talia Chetrit, a Washington-born, New York-based artist, brings her signature exploration of intimacy and distortion to the campaign. Her candid portraits of Charli add depth to the collaboration, highlighting themes of domesticity and sexuality.
This partnership isn’t their first interaction. Acne Studios previously crafted custom outfits for Charli’s ‘Sweat’ tour with Troye Sivan and supported her wardrobe throughout her recent album promotions.
“I’ve been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I’ve been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with the Acne Studios team,” says Charli XCX.
Jonny Johansson, Creative Director of Acne Studios, reflects on the collaboration: “We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift—ultimately, she makes space for artists to be a bit more daring, and that’s exciting. Her ability to bring a new perspective and push boundaries in an authentic way is something she does very naturally, which is precisely why she feels so aligned with what we do at Acne Studios.”
The Spring/Summer 2025 collection, featuring the highlighted denim pieces and accessories, will be available starting November 13th at Acne Studios stores worldwide and online at acnestudios.com.
