When stylist-turned-designer Jared Ellner steps into the fashion arena, he brings along none other than Emma Chamberlain to showcase his debut collection. Launching today, November 11, Ellner’s self-titled brand introduces a curated lineup of hand-woven bags, corsets, and skirts, all crafted from upcycled ribbons in Los Angeles.
In the campaign, Chamberlain embraces minimal styling posing nude, allowing the East-West bags in soft shades of butter yellow, blush pink, and pale blue to steal the spotlight. The understated approach speaks volumes: these are the only accessories you need.
Ellner, a Parsons School of Design graduate, made his mark styling the new generation’s trendsetters, beginning with Chamberlain herself. While he’s renowned for refining A-list wardrobes, venturing into his own label was always part of the plan. Starting the project in 2023, he focused on delicate ribbons and dreamy pastels, culminating in a collection that’s both whimsical and sustainable.
Available directly at jaredellner.com, with prices ranging from $450 to $1,050, the line features three bustiers, two miniskirts, and the standout bags—all woven from vintage ribbons sourced locally in downtown L.A. Collaborating with design and production manager Hayden Cherouny, Ellner brings a fresh perspective to modern fashion from his Los Angeles studio.