Frankies Bikinis, the Malibu-based label founded by Francesca Aiello in 2012, is teaming up with Bella Hadid for a new capsule that merges their longtime friendship with a Western twist. Both grew up on the California coast and have been close since childhood, so this venture feels like a natural extension of their bond. Shot on a sprawling ranch owned by art director and friend Alana O’Herlihy, the campaign channels a casual yet spirited atmosphere that underscores Bella’s lifelong equestrian side.
“This collaboration means the world to me,” the model says. “I love creating but doing it with someone you genuinely adore makes it all the more special. Francesca and I put our hearts into this and I couldn’t be prouder of what we’ve built together.” The collection leans into rodeo flair with suede details, denim finishes, and a custom floral pattern that features Bella’s name stitched into the eyelet. True to the brand’s playful approach, the pieces blend seamlessly into any summer lineup, whether you’re seaside or hanging out by the stable.
“Working with Bella on this has been a dream come true,” Aiello says. “There’s something truly special about creating alongside someone who inspires you — not just as a creative force but as a person. Bella is all that and more.” The line will roll out in three separate drops, beginning March 4, with follow-ups in April and June 2025. All items can be found on the Frankies Bikinis site, which continues to expand beyond swimwear into categories like athleisure and accessories. Past collabs have included names such as Naomi Osaka, and this latest effort shows the brand’s knack for weaving personal stories into fresh designs.
