How Alex Consani Captured the Internet — and the Fashion World

Alex Consani is the modern supermodel built by culture, not the establishment — proof that today, it’s the people who choose the stars.

Alex Consani Is What's Next
Source: @alexconsani

As the fashion industry grapples with the rise of AI and the specter of digital avatars, it is quietly relearning the irreplaceable value of a living, breathing supermodel. Charisma, physical presence, and the ability to forge a real cultural connection remain elusive qualities that technology, for all its advances, has yet to imitate. Against this backdrop, Alex Consani has emerged as a defining figure of her generation, transcending the ephemeral pull of digital hype. With a high-fashion authority and a personality sharpened by the internet rather than overshadowed by it, she stands as proof that no algorithm can yet replicate the authenticity audiences still crave.

Alex Consani’s Top 10 Career Moments

Runway Debut for Tom Ford (2021)

After finishing high school, she promptly hits New York Fashion Week, making her runway debut for Tom Ford and announcing her arrival on high-fashion’s main stage​.

Versace & McQueen Breakthrough (2022)

Alex Consani for Versace Fall/Winter 2022
Source: @alexconsani
Alex Consani for Alexander McQueen Fall/Winter 2022
Source: @alexconsani

Consani goes international, walking for Versace and Alexander McQueen in the Fall/Winter 2022 shows – holding her own on Europe’s most elite runways​.

Fashion Week Standout (2023)

Alex Consani Burberry Spring 2023 Runway
Source: Models.com
Alex Consani Givenchy Spring 2023 Runway
Source: @alexconsani

Vogue proclaims her a standout model of Spring/Summer 2023 as she dominates runways from Burberry to Givenchy, showcasing a commanding walk and distinctive look that set her apart​.

Face of JPG x KNWLS Campaign (2023)

Alex Consani JPG x KNWLS Campaign
Courtesy of Jean Paul Gaultier

Consani lands a high-profile campaign in 2023 as the face of Jean Paul Gaultier’s collaboration with London label KNWLS, channeling ’80s/’90s Gaultier vibes in a shoot by photographer Harley Weir.

Pop Culture Crossover (2024)

Consani’s influence extends beyond fashion – she makes a buzzy cameo in Charli XCX’s “360” music video, blurring the line between supermodel and internet celebrity in true Gen Z style​.

Marc Jacobs Fall 2024 Campaign (2024)

Alex Consani Marc Jacobs’ Fall 2024 campaign
Courtesy of Marc Jacobs

Consani fronts Marc Jacobs’ Fall 2024 campaign, appearing alongside stars like Cardi B and Lil Uzi Vert​. This campaign – featuring a “buzzy cohort” of talent – demonstrated Consani’s crossover into marquee advertising.​

Victoria’s Secret First (2024)

Alex Consani Victoria Secret Fashion Show 2024
Source: @alexconsani
Source: @alexconsani

In October, she struts in Victoria’s Secret’s reimagined fashion show, becoming one of the first trans models ever to walk that storied runway and injecting a dose of reality and progress into a once-uniform fantasy.

Marc Jacobs’ NY Public Library Show (2024)

Alex Consani Marc Jacobs Spring 2025 Show
Source: @marcjacobs

In a major runway highlight, Alex Consani closes Marc Jacobs’ Spring 2025 show (held in September 2024 at the New York Public Library) wearing a dramatic voluminous red gown.

Historic Model of the Year Win (2024)

Alex Consani Mode of the Year 2024
Source: @alexconsani

Consani becomes the first openly trans model to win Model of the Year at London’s prestigious Fashion Awards, a defining triumph that cements her status in fashion history​.

Mugler Fall 2025 Campaign (2025)

Alex Consani Mugler Fall 2025 Campaign
Courtesy of Mugler

Headlining Mugler’s art-infused campaign photographed by Inez & Vinoodh, Consani’s visual transformation reaffirmed her versatility and continued prominence in high-fashion imagery.

Each of these moments builds on the last, sketching the portrait of a model who has become both a fashion darling and a cultural force — and one whose ascent, as the line between human and machine grows increasingly blurred, is a timely reminder that presence, charisma, and lived experience still matter. 

In this article:
Tom Ford Versace Alexander McQueen Jean Paul Gaultier Marc Jacobs Mugler Burberry Givenchy