From digital closets that help you rediscover the clothes you already own to AI-driven tools that scan countless resale listings, a fresh wave of tech companies are on a mission to make fashion smarter, more sustainable, and even more fun. Whether it’s cutting down on impulse shopping, or streamlining how to pick out tomorrow’s outfit, we’ve spotlighted the fashion tech companies you should know about. While each one taps into a different side of this evolving landscape, they are all changing the way we view style, community, and clothes, both online and off.
Indyx understands the modern closet conundrum: you’ve got drawers full of clothes yet still feel like you have nothing to wear. This California-based startup answers that problem with an app that catalogs your wardrobe and shows you how to style what you already own. Their goal is to create a new kind of digital closet, where users can see everything at a glance and cut back on unnecessary buying.
Co-founded by Yidi Campbell and Devon Rule, Indyx doesn’t just store your stuff, it helps you share outfit ideas with friends, consult stylists, and even resell pieces you no longer want. Backed by an investor focused on fashion sustainability, the company sees personal style as a direct path to mindful consumption. They’ve also started offering concierge services to photograph and index closets for users, taking digital organization to the next level.
Thrift+ has reinvented the tried-and-true charity shop for the online world. Founded in the UK, this platform turns your closet cleanout into a chance to support a cause. Users fill a Thrift+ bag with clothes and send it in, and the team takes care of photography, listing, and selling those items on their website.
The real draw is how proceeds are split between charity, Thrift+ overhead, and shopping credits for donors. This circular system means you can make space in your wardrobe, direct money to organizations you believe in, and score store credits for future purchases. Thrift+ has been growing steadily since its 2017 launch, with big-name retailers such as Asos and Farfetch signing on and a loyal fanbase of secondhand lovers tuning in for fresh finds.
Paris-based Paradigme provides a white-label resale platform for fashion brands looking to tap into the booming secondhand market. Instead of creating their own infrastructure, labels can partner with Paradigme to buy back used items from customers. Paradigme manages everything from intake and inspection to refurbishing and resale, letting brands add a “pre-owned” section to their own sites without starting from scratch.
Founded by brothers Fabien and Vincent Huché-Deniset, Paradigme has raised funding to expand its tech platform and has enlisted Galeries Lafayette and LE BHV MARAIS as clients. The brand’s approach keeps customers close to the original designer while extending each garment’s life. By rewarding sellers with store credit, Paradigme nudges them to keep the cycle going, returning garments instead of tossing them.
Nuw, short for “The Nu Wardrobe,” makes fashion swapping easier than ever. launched in Ireland in 2018 by Ali Kelly and Aisling Byrne, it invites users to upload and exchange clothes using a token system. Instead of paying cash for a garment, you simply spend a Nuw coin and cover shipping, which keeps the entire experience more about sharing than profit.
Nuw aims to make the thrill of rotating your closet accessible and low-impact. By spotlighting just how much water, carbon, and waste every swap saves, the app frames your next outfit choice as a simple but effective way to tread more gently on the planet. It feels a bit like rummaging through your stylish friend’s wardrobe, only on a larger, app-driven scale.
